Communicating concepts, ideas and information in a way German-speaking customers do understand.
Tips for a successful presentation for a German-speaking audience and goal-oriented argumentation.
Business conversations and small talk
Adjusting the selling style to German-speaking customers’ expectations and needs.
What German-speaking customers want and how to market your product best?
The importance of trade fairs in Germany and Austria for customer acquisition.
Successful and efficient use of marketing service providers.
Payers and decision-makers
Sick funds, health insurances
Current trends in German / European Health Economics and Policy and the impact on the involvement of foreign companies